Marketing Campaign Manager – Andover, UK – Hybrid

A key member of the Marketing team, the Marketing Campaign Manager is a savvy multi-channel marketer who will lead the planning and execution of assigned marketing campaigns to drive business growth and success for CloudPay. This role reports to the Director of Global Demand Generation.

The Marketing Campaign Manager combines creative story-telling abilities and data-driven marketing skills with a passion for results. You’re equally excited about ideas and actions as you are about results and outcomes. Your mission is to attract, engage and motivate senior global payroll, finance and HR decision makers and influencers to help them learn about CloudPay and how we can help them achieve their business goals.

You will build and orchestrate multi-channel, multi-touch campaigns that demonstrate CloudPay’s value through memorable experiences that move prospective buyers forward in the evaluation and purchase process for CloudPay’s global payroll, payment and on-demand pay solutions.

The Marketing Campaign Manager has a passion for understanding CloudPay’s prospects along with a commitment to partnering with our sales team for success. While you need to be able to work independently, you also know the importance of collaborating across teams and departments. Success is measured by not just volume, but also the quality of inquiries and accounts engaged, and your ability to help CloudPay achieve its pipeline and revenue growth targets.

Daily Duties and Main Responsibilities will include:

  • Research the global payroll market and competitive landscape and delve into buyer personas, needs and pain points to develop a deep understanding of what motivates prospective buyers.
  • Develop multi-channel campaign plans and strategies aligned with the buyer’s journey. Orchestrate tactics across channels to attract and increase engagement from senior payroll and HR professionals at large, multi-national enterprise organizations
  • Develop annual campaign calendar for assigned campaigns & programs, with go-to-market channels, timelines and budget aligned with awareness, lead and pipeline growth targets
  • Produce written campaign briefs that lay out specific campaign objectives and actions that tie to audience behaviors, beliefs and desired outcomes
  • Work with agencies and in-house teams to produce highly engaging campaign concepts and deliverables that are on-brand and on-message, aimed at attracting and engaging prospects and facilitating seamless handoffs to sales
  • Plan and execute integrated marketing campaigns through a variety of channels, including advertising, social media, email, webinars, virtual and in-person events and account-based marketing tactics
  • Team up with Marketing and Sales Operations to measure and report on the effectiveness and impact of campaigns and all associated tactics
  • Build out target prospect data profiles at the contact and company level, and assign personas and target segments in the CRM
  • Collaborate with team members on marketing events (partners and industry association events) to ensure campaigns and events are aligned on audiences and messaging
  • Assist with sales enablement programs by developing sales email templates, call scripts and automated email workflows
  • Compose and send prospect emails, including automated workflows to support nurturing and re-engagement through the buyer’s journey

Attributes and Experience Required:
• BA/BS in Business, Marketing, or a related field
• Extensive full-time marketing experience is required
• Experience with Enterprise SaaS/technology solutions preferred
• Experience partnering with global sales teams to coordinate, communicate, and deploy offers and campaigns that resonate with buyers and influencers through the buyer’s journey
• Strong planning, tracking and project management skills. Experience with a plus.
• Proven analytics skills using Excel and PPT to analyze data and share results
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Proficiency with marketing automation systems and CRM (preferably HubSpot)
• A marketing portfolio of produced work

Package and Benefits UK:
•Competitive annual salary
•25 days annual leave, plus bank holidays
•Earned Wage Access (via CloudPay Now app)
•Flexible remote working
•Birthday leave
•Flexible pension contribution
•Life assurance x4
•Private medical insurance
•Personal and professional development opportunities
•Friendly working environment

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