Product Marketing Manager (Hybrid) – Andover, United Kingdom

CloudPay is an organisation of over 1,300 people united by a single purpose – to modernise the pay experience for business and people, raising the importance of pay processes beyond an operational function to become a true business advantage.

With a proud heritage of over 25 years, we are trusted to manage the pay processes of 250 global organisations, processing over 2.5 million payslips a year in 130 countries, handling over $24bn of payments in 168 currencies. We fully understand the challenges facing payroll teams and are committed to improving them.

Our integrated portfolio of payroll, funding, payments and pay on-demand solutions are delivered through a single cloud-based platform that can be deployed anywhere in the world. By unifying payroll, treasury and HCM functions and leveraging the latest technology, we can transform pay processes, making them fast and friction-free.

We’re making payroll more flexible, with services that can be deployed globally, regionally and locally giving employees a choice of how they prefer to be paid – making pay a key differentiator.

And we’re bringing certainty, with end-to-end compliance, always-on global data analytics and error-free automated operations, so however complex an organisation may be, payroll is one thing that can be relied on.

We’re committed to providing an excellent employee experience through fulfilling projects, empowerment to make a difference, and an environment that inspires innovation.

The benefits of working at CloudPay include a competitive compensation package, career development opportunities, access to wellness resources, and a vibrant global culture.

We are looking for passionate individuals who maintain a strong desire to succeed.

CloudPay has a full-time position to join our team of Product Marketing Managers, for which you will be responsible for shaping and articulating the value proposition for our products and services as well as planning and delivering enablement content across a wide range of channels to create deal winning moments.

As a Product Marketing Manager, you thrive in a dynamic environment. You’re obsessed enough to scrutinize the details, but you can see the bigger picture and deliver on time, every time. We’re looking for someone who can take market and audience insights and craft them into propositions and content that converts.

This pivotal role involves working cross-functionally and with a wide range of stakeholders to C-suite level. You’ll be responsible for developing Go-To-Market (GTM) plans for new products including messaging, positioning, buyer personas, and sales enablement. Your enablement output such as sales playbooks and presentations will also be crucial in supporting Sales to ensure products are well positioned to demonstrate CloudPay’s value and competitive difference.

Daily Duties and Main Responsibilities will include:

• Develop the product marketing vision and strategy based on an understanding of our product portfolio, customer needs & journeys, ideal customer profile, competitive landscape and commercial targets
• Develop Go-To-Market (GTM) plans for new products and services including messaging, positioning, buyer personas, and sales enablement.
• Define and maintain product and service based value propositions, which align with our overall brand positioning and narrative.
• Partner closely with Product Management and C-suite leaders to participate in defining solutions based on clear understanding of market trends and customer need.
• Develop collateral such as sales plays, presentations, case studies, scripts, competitive content, messaging guides to support and enable our GTM teams to ensuring products are adopted and correctly positioned by business development functions.
• Work directly with customers and prospects to gain insights and feedback on product, messaging, value prop, and experience to enhance sales and marketing efforts.
• Work with the Demand Gen and Digital marketing functions to support the development of appropriate campaign activity to acquire new customers and retain and grow existing customers

Attributes and Experience Required:


• Significant work experience in a B2B marketing environment in similar Product Marketing/Proposition roles that are focused on generating and accelerating pipeline
• Track record of insight-led proposition development, putting the customer and their needs and pain point at the heart of the solution.
• Ability to build strong professional relationships at all levels
• Proven ability to drive change through a complex business and deal with multiple demanding stakeholders
• Understanding and experience of producing content to fit a complex buying journey, ideally in a B2B environment, showing a clear understanding of buyer needs and pain points
• Able to translate business objectives into measurable goals and KPIs
• Clear and precise communicator with excellent copywriting, editing and verbal communication skills
• Extremely organized with high standards
• Ambitious self-starter with proven ability to be energized by a fast-paced, deadline-driven environment
• Proactive, flexible, creative thinker with problem-solving skills – ability to anticipate problems and put forward solutions
• Ability to establish and maintain effective working relationships at all levels to Board/C suite level plus develop and manage required agency/supplier relationships to undertake required projects


• Our culture is important to us so enthusiasm, curiosity, empathy and humor are preferred
• Ideally, significant experience working in payroll, payments, technology, or Fintech Product Marketing/Propositions background
• Bachelor’s degree (Marketing) and/or further professional Product Marketing qualifications preferred
• Experience in using competitor/market insight tools as well as project management tools such as

Package and Benefits:

• Competitive annual salary
• 25 days annual leave, plus bank holidays
• Earned Wage Access (via CloudPay Now app)
• Flexible remote working
• Birthday leave
• Flexible pension contribution
• Life assurance x4
• Private medical insurance
• Personal and professional development opportunities
• Friendly working environment

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