CloudPay has an exciting full-time opportunity for a PPC Campaign Manager to lead and scale our global paid media campaigns across search, social, and display. This role offers the chance to take ownership of a dynamic and data-driven marketing function, managing a 6-figure budget to drive high-impact results.
This is a fantastic opportunity to make a real impact—optimising and evolving our PPC and digital advertising strategy to increase traffic, boost conversions, and improve ROI across key markets.
The Paid Media Manager will be responsible for delivering our always-on advertising as well as supporting wider paid campaigns to generate leads and support pipeline growth. As the strategic lead for our digital advertising, you will play a key role in targeting and converting prospects within our Ideal Customer Profile, ensuring smart investment decisions that maintain performance and profitability.
We’re looking for someone with proven success in driving B2B marketing performance and lead generation through PPC campaigns across multiple platforms—including Google Ads, Microsoft Ads, LinkedIn, YouTube, and beyond. If you’re ready to take the next step in your digital marketing career and make a measurable impact, we’d love to hear from you.
Daily Duties and Main Responsibilities will include:
- Create, deploy, and optimise Paid Search, Paid Social, and Display campaigns across multiple channels to support our growth marketing strategy
- Optimising paid search performance and leveraging programmatic display, including keyword portfolio development, bid adjustment, testing & iterating, audience building, remarketing, ad copy creation, and landing page optimisation
- Develop and execute paid social campaigns in conjunction with Campaign Managers to deliver strong engagement results
- Running and Analysis of reports to identify opportunities for investment/divestment, such as Search Query Reports, Device Analysis, Impression Shares, and more.
- Monitoring, tracking, and evaluating PPC campaign performance, based on KPI targets including CTR, CPC, CPM, CPL, and conversion rates
- Keeping up to date with PPC best practices, bid management systems, keyword development tools, and digital marketing technology
- Constantly developing our digital strategy with a test and learn approach, implementing new technologies where appropriate to drive qualified traffic to relevant websites
- Reporting on performance to the wider Marketing Team and Stakeholders outside of the department
Attributes and Experience Required:
- Extensive experience in performance marketing, including Paid Search, Paid Social, and Programmatic Display, working with 6+ figure budgets
- Demonstrable experience in driving improvements to KPIs through positive proactivity
- High-level knowledge of the PPC marketing landscape, tools, vendors, and a keen interest in keeping track of new developments
- Deep knowledge of paid search engine advertising tools (Google, Bing) and bid management systems
- In-depth knowledge of LinkedIn advertising and other Paid channels (such as YouTube & Demandbase)
- Excellent understanding of social ads management tools
- Experience using PPC related tools such as Google Tag Manager and Google Analytics
- Proficient in MS Excel
- Commercially and growth-minded, analytical, and proactive
- Excellent communication skills across a variety of stakeholder levels
Package and Benefits Hungary:
- Competitive annual salary
- 20 days annual leave, plus bank holidays and statutory allowances
- Earned Wage Access (via CloudPay Now app)
- Birthday leave
- Cafeteria benefits
- Flexible Hybrid Working
- Life assurance
- Private medical insurance
- Personal and professional development opportunities
- Friendly working environment
CloudPay is committed to being an equal opportunities employer.