Global pay on-demand for a global luxury brand


“Employees manage their money how they want to manage their money, which for me is the way it should be. CloudPay NOW is something payroll can bring to the table to support our employees.”


- Senior Director of Payroll & People Operations

A world-leading luxury lifestyle brand worked with CloudPay to offer its employees on-demand access to earned wages, across 12 EMEA countries, in a simple mobile app.

CloudPay NOW is the world’s first pay on-demand solution. It enables the company to meet its employees’ expectations with a low-cost, high-value benefit and flexible fintech.

And it helps elevate the company’s payroll brand – the payroll team are providers of a valued benefit rather than just a group that employees go to when they have a problem.

A survey of the test population scored the ease of use of CloudPay NOW a 9.2/10 and likelihood of using CloudPay NOW a 7.1/10.


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Supporting over 5,000 employees in 12 EMEA countries


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20,000 transactions


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38% adoption rate in 2 months


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9.2/10 ease of use